Le Passage de Nozomi

Situated in the post-industrial neighbourhoods of Roubaix and Tourcoing in Northern France, the project comprises a series of billboards, installed in multiple site-specific public locations. The billboards resemble advertisements of Japanese anime movies, such as those from the Miyasaki Studio, but the content, from the characters to the title of movie and descriptions, is made up only for this project. At first glance, the public recognised the billboards as conventional movie advertisements, but soon, they would realise that the landscapes in the pictures were renderings of the locations where the billboards were situated. The project constructed a “diptych” relationship between the billboards and their immersive surroundings. The billboards were deliberately ambiguous and did not impose the artist’s interpretation on the space; rather, locals were encouraged to call upon their own personal associations, as they experienced with the work in the context of the place and its history.

year & locations

2004 Roubaix, Tourcoing, France


Public Installation


Le Fresnoy, Studio national des arts contemporains, Tourcoing France

With the Support of, and special thanks to

SNCF Roubaix, Adel Ksk